About Us

Dura represents a bad ass, powerful, relentless woman 🦋

Our brand goes beyond the physical aesthetics of comfortable and sexy activewear. We are here to encourage women to embrace every part of their body and break the social norms of having the “perfect” figure. We strive to build a community where our flaws are celebrated and our bodies are respected.

Our goal to continue supporting and spreading positivity starts with you ❤️‍🔥